Productivity is an important factor in being efficient and profitable. According to William Lazonick, "organizations enhance productivity by first developing then utilizing the productive resources they have under their control"(Lazonick, p. 77). This includes things such as organizational structure. Google's structure keeps employees happy, fosters creativity, innovation and collaboration, which in turn increases productivity. Furthermore, Google's ability to create a workspace that encourages people from different departments, with different ideas, to collaborate is also part of the reason they are so innovative.
Another organization that does something similar is Laurier LaunchPad. LaunchPad is Laurier's incubator and accepts all types of business, not solely tech startups. By doing so, entrepreneurs are able to mingle with different founders from different industries and are able to collaborate with one another, creating a cross-pollination of culture and ideas.
Sources:
Coleman, A. (2016, February 11). Is Google's model of the creative workplace the future of the office? Retrieved from https://www.theguardian.com/careers/2016/feb/11/is-googles-model-of-the-creative-workplace-the-future-of-the-office
Lazonick, W. (2016). Innovative Enterprise and the Theory of the Firm . The Political Quarterly, 77-97.
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