Sunday, 19 March 2017

Social Networking in the Age of Technology

Social interaction between individuals predates recorded history, and it is not unreasonable to imaging tribes, towns, cities flourishing due to the human ability to communicate directly (i.e. speech) and coordinate their activities. Today the recently emerged domain of digitally enhanced networking has matured to where it has defined a new virtual space for interaction. For academic Harold Innis, he describes 'Communities of Space' as something distinct from his 'Communities of Time'. With the one framed around time denoting a community 'rooted' in a share place, due to the ancestry or collective view built up over time; with this history a primary instrument that ties people together. The concept of 'Communities of Space' on the other hand, are built across vast differences, with common interests the fundamental unifying factor (Carey 160). Analysed to the backdrop of the current world of social media, and the ease of asynchronous communication over digital networks, the communities become vast, and virtually limitless. This changes the dynamic of social interaction the concept of communities becoming usurped in some ways by digital networks, without the traditional interaction deemed key to communication only a few decades ago. What are the ramifications of the newly emerging digital ethos that has seemingly become intertwined with our everyday social interactions? Andreas Wittel describes one such impact accordingly “In network sociality, social relations are not ‘narrational’ but informational; they are not based on mutual experience or common history, but primarily on an exchange of data and on ‘catching up’ (52).
-        (Wittel on Carole Stone's 'Networking. The Art of Making Friends 59)
This premise is difficult to rebut, certainly looking to ‘communities’ such as Facebook with the hundreds of contrived social relationships – people never meeting in real-life but communicating only because they can. The dystopian view in much of science fiction has a future where the personal has succumb completely to the technical, with humanity merging with the technical in some way. However, this dark future is imaginary only and there is no need to ‘throw out the baby with the bathwater when addressing the issue’, we don’t need to become digital luddites in order to save traditional social interaction. We need only see it as an extension of our communication capabilities, the next step if you will. The danger is more aligned with the cloaked sense of authenticity that digital interaction affords. It can undermine social interaction at times, but, more importantly, it can create pseudo communities where truth is obfuscated. Consider pseudo-science and the new influence and feigned sense of legitimacy is has been afforded by digital networks; the anti-vaccine movement provides a god example. The power of communication allows vast amounts of information to be contributed, but to bring balance we need to ensure we are interacting in personal and ensuring due diligence in the domain of science and history etc. Smaller, in person networking by way of conferences, university classes and work-places, to name a few, all provide opportunities to build communities of trust and social interaction, that continue building on our shared history, in positive conjunction with – not despite -- the new world of digital networking.

References
Carey, James. "Space, Time, and Communications. A Tribute to Harold Innis."
     Wilfrid Laurier University, n.d. Web. 14 Feb. 2017.

Wittle, Andreas. "Toward a Network Sociality." Theory, Culture & Society. 2nd ed. Vol. 18. London: Sage, 2001. 51-76. Print.

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